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3 Critical Phases of the Discovery Process
The podcast is back! We’re (finally) entering into that web design story line I’ve been promising you for quite some time now. I’ve been sitting on the entire series for the last 2 months, wrestling...
View ArticleSetting web design budget and expectation
It’s easy for us to sit back and tell consultants to raise their rates and set better expectations, but it’s another story when we are the customer. Today’s guest is re-launching his company website...
View ArticleManaging the $5k to $15k web project
Welcome to part 3 of our web design series, Managing the $5k – $15k web project. The Matt Report Web Design Series Part 1: Discovery Process Part 2: Setting the budget & expectation Today’s guest...
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Managing the $50k web project
Enter part 4 of our web design series, Managing the Fifty-Thousand Dollar Web Project. The Matt Report Web Design Series Part 1: Discovery Process Part 2: Setting the budget & expectation Part 3:...
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Web Design Essentials & Designing For A Platform
I’m a firm believer in fully understanding the essentials (or fundamentals) of any problem you’re trying to solve. For instance, you might not be a designer, but you’re quoting design work for your...
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Postmatic Plugin Review
Today I’m reviewing the Postmatic plugin, a new way to deliver posts & comments to your inbox. The plugin was created by Jason Lemieux & Dylan Kuhn to beautifully marry WordPress and Email...
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10 Product Launch Lessons
“I created a WordPress plugin and sold $4k of licenses in the 1st hour of launch.” We’ve heard it all before and you probably tuned into this very podcast to learn how someone went from eating ramen...
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Just launched
Launching a product isn’t easy. I announced a new plugin called, Julep, which is going to help make your WordPress images more fun and engaging. Unlike my other digital products, Julep was born from a...
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Overcoming product launch fear & growing your list
We’re back with Season 2 Episode 2 documenting the launch of my latest product, Julep. This week I’ve invited returning guest, Troy Dean of WP Elevation, to talk about the fears of launching a product....
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How to select the right WordPress theme
This isn’t your typical how-to select a WordPress theme tutorial. Instead of comparing and contrasting features, we’re comparing and contrasting the expectations of a theme buyer and a theme seller....
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Using Facebook ads to grow a list. Announcing a new co-host.
I turned to Facebook ads this week in my quest to grow the Julep beta list to 100 subscribers. If you’ve been following along, I’m actively developing a new plugin that will make your WordPress images...
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Using a recruiter to hire a WordPress developer
I was recently contacted by a large recruiting service on behalf of a client in my area seeking to hire a WordPress developer. As a boutique agency owner — the struggle is real. I’ll attend most...
View ArticleS2 E4: Catching up with Julep & Maps Builder Pro
Who knew that getting married and going on honeymoon would take up so much time? Devin and I are back to recap where we’ve been and what we’ve accomplished over the last month. One of the biggest...
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Demystifying the Marketing Automation Fad
What is it about today’s fad phrases that infuriate those of us exposed to this constant stream of marketing chatter? Content marketing. Growth hacking. Retargetting. Marketing automation. Surely THIS...
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Getting started with Drip for WordPress
This week we find ourselves diving deeper into the Drip marketing service and exploring how to connect it to our WordPress websites. Last week I eluded to the idea that a lot of marketing tools and...
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Interview with Justin Jackson
I’ve only geeked out a few times when booking someone on the show – this was one of them. I was excited for the opportunity to sit down and dive deep into learning how Justin approaches his work-life...
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Making money with sponsored content
How do publishers make money online? If you frequent the average WordPress news-y property, it goes like this: Paid/Network ads Sponsored reviews Affiliate links Few WordPress publishers have an actual...
View ArticleCure your product marketing woes
Does real marketing in the WordPress product space exist? For the past few weeks, I’ve been chatting with other plugin and theme shop owners and asking what their marketing strategy looks like. • Do...
View ArticleWPCampus: Higher Education and WordPress
Rachel Carden is a web developer & designer within the student affairs division at the University of Alabama. Carden is also the driving force behind the latest WordPress conference, WPCampus. In...
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Hello, my name is Profit: A guide to talking to your clients about profitable...
Dear readers, The following conversation is made available to help agency owners and clients understand the importance of running a profitable web project. If you’re an agency, this can help start the...
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