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Founder marketing: Hiring a media creator
The important role of an in-house media creator (or content creator) to a brand, especially in the software space, has been a topic weighing on my mind for a while. In today’s episode, I break down a...
View ArticleEight years and 100,000 active installs later
Probably just like you, the exploration for the secret ingredient to running a successful business is a tricky one. Speaking for myself, I can tell you that I’m constantly trying to learn and dissect...
View ArticleRecapture.io: From part time business to world domination
I appreciate a good side hustle story. Someone slogging away in the cubical but slowly building up an audience on Twitter on the weekends. I’m sure you know all about the “build in open” movement, and...
View ArticleSide hustle to full time business w/ Travis Lopes
Is there ever a right time to start a business? We could subscribe to every podcast, take every online course, thumbs up every video Troy Dean puts out on Facebook and we still wouldn’t be 100% ready....
View ArticleHow to find the perfect customer in a crowded market
Even with all of the WordPress consolidation happening, there’s still plenty of opportunity ahead for the industry. There’s lots of potential users, customers, and room for investment (note: we just...
View ArticlePippin Williamson on selling his plugins to Awesome Motive
Today’s a bittersweet moment in WordPress business land with the announcement of Awesome Motive acquiring Sandhills Development suite of plugins including Easy Digital Downloads, AffiliateWP, and...
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Syed Balkhi on Awesome Motive acquiring Sandhills Development plugins
The WordPress acquisition world was rocking this week. If this week were a heavyweight fight between Learn Dash and Sandhills Development, Pippin would certainly be the beloved veteran. You can hear...
View ArticleDave Foy’s switch to Webflow
As designers or developers — even product makers — when WordPress is your hammer, everything looks like a nail. WordPress is certainly in an inflection point. Where as the software is evolving, read:...
View ArticleCompeting with content w/ Derek Gleason
I mentor at a local business accelerator for sustainable startups that have community impact. Small — no, tiny — startups that are just getting out of the idea phase. More often than not, this is the...
View ArticleBuilding a theme business using Gatsby w/ Alexandra Spalato
Now that the WordPress acquisition market has cooled a bit, it’s time to stoke the fire on all things Gatsby and JAMStack-y-ness….again. Don’t let Full Site Editing steal all of the thunder, there’s...
View ArticleHow to become a WordPress ambassador w/ Maciej Palmowski
There’s no better feeling than when you launch something that just clicks with people. I guess at the end of the day, folks that build businesses or create content are simply seeking acceptance. We...
View ArticleLemon Squeezy: Taking on ecommerce & WordPress
“Just when I thought I was out…they pull me back in” a famous line from Godfather Part III and a recurring theme I’ve noticed for those of who have used WordPress for a while. No matter how much we...
View ArticleWhat it feels like to disrupt ecommerce forever
A tricky part about all of this stuff we do in business and online is to not let the work consume you. I know people say that your work is not your worth, and I get it, but it’s really hard for me to...
View ArticleSam Chason is reshaping the college moving experience
I typically open up my monologue with setting some tension or to attempt to provoke how a grand idea might come together in the upcoming audio. I don’t have that today. What I have is a young...
View ArticleBusiness of WordPress news w/ Rae Morey
WordPress news is hard. I mean, it’s hard to turn it into a real business. I get away with covering WordPress here on the Matt Report because our guests share lessons on how they built their business...
View ArticleWhat does the WordPress Executive Director do?
If you’re like me, you know Josepha Haden Chomposy is the Director for WordPress the open source project in title, but you probably don’t know what she does on a day to day basis. Or that she’s part...
View ArticlePaying WordPress contributors
Welcome back to the Matt Report, where we continue our special 2-part series with Josepha Haden Chomposy. If you haven’t listened to the previous episode, I suggest you go back and learn what the...
View ArticleA life of learning, products, and WordPress
I’ve known today’s guest before I even ventured into the professional WordPress industry. In fact, it wasn’t his themes that revolutionized my thinking, it was the checkout process. Brian Gardner...
View ArticleWhat freelancers should know about WordPress
The house that WordPress built…or will build. It can be challenging for new WordPress freelancers to get started in this industry. You have to find the right tools, the right customers, get paid...
View ArticleThe state of email marketing in 2022
If you found your way to this episode from my newsletter, thanks for taking part in one of the areas I lack most in: emailing my list. If you’re like me, stuck in a proverbial hamster wheel of...
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